The white helmet was a hit, does that mean a brown helmet is next for the Browns?
The Cleveland Browns haven’t always leaned into the color brown, given that the team was named after Paul Brown (despite the legendary coach making up a story about how the name came to be). The reality is that the color orange has always been the primary color associated with the team, which followed Brown down to Cincinnati, with the team still owned by his family.
Over the years, the “Oreo stripe” down the middle of the orange helmet and the helmet itself became the symbol of the team. The original helmet, which was brought back as part of the 75th anniversary, did not have the brown portions of the stripe.
Two seasons ago, the team unveiled their all white helmets, and now, reportedly, another option is in the works and could be revealed soon. According to The Dawgs Podcast, the new helmet (which will technically be the team’s third as the 75th anniversary one is back on the shelf) will be revealed this week:
As pictured, most expect that the new helmet will be primarily brown in color, which will likely lead to a lot of strong opinions.
Here is a look at a shinier version (although on Elijah Moore, who is not with the team anymore):
What do you hope the browns alternate reveal will look like? #DawgPound pic.twitter.com/XARs0wmZwV
— The Graphic God (@TheGraphicGod_) July 9, 2025
In a lot of ways, it seems like what jersey and pants are paired with the helmet will make a huge impact on how it looks. An all-brown ensemble would be subject to a lot of (deserved) ridicule.
What we can confirm is that a third helmet is for sure in the works, is plain (i.e., most likely without a logo on the side), but the team believes fans will like it.
If the Browns are going to have a third helmet, on top of their traditional and white ones, how would you prefer it to look? Share your thoughts and any designs you’ve seen that you like in the comment section below