The Cleveland Browns hope RB Nick Chubb can set records on the field but he set one off the field recently.
Chubb almost won the rushing title two seasons ago and has had a great yards per carry average for his career. The former Georgia Bulldog is unlikely to pass Eric Dickerson’s single-season rushing record, despite an added 17th game this year, as he shares carries with Kareem Hunt.
Off the field, Chubb is partnering with ‘First Candle’ to try to eliminate sudden infant death syndrome (SIDS) through the release of his cereal ‘Chubb Crunch.’ A portion of the proceeds from the sales will go to the organization.
Very quickly, ‘Chubb Crunch’ set a new sales record for PLB Sports which makes sports-related food items:
Chubb Crunch is the fastest selling cereal in the 23-year history of licensed sports food product maker @plbsports.
Boxes went on sale six days ago, 24,000 boxes already purchased. pic.twitter.com/msIzP9towU
— Darren Rovell (@darrenrovell) August 23, 2021
With proceeds going to such a great cause and Chubb signing an extension to stay in Cleveland for another three years, it is likely his cereal will be a big seller.