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College Sports World Reacts To Ohio State Trademark News

June 23, 2022 by The Spun

COLUMBUS, OHIO – NOVEMBER 13: Garrett Wilson #5 celebrates with C.J. Stroud #7 of the Ohio State Buckeyes after a touchdown during the first half of a game against the Purdue Boilermakers at Ohio Stadium on November 13, 2021 in Columbus, Ohio. (Photo by Emilee Chinn/Getty Images)

On Wednesday, Ohio State University officially received a trademark on the word “THE.” 

The registration certificate Ohio State received states it can use “THE” on “clothing, namely, t-shirts, baseball caps and hats; all of the foregoing being promoted, distributed, and sold through channels customary to the field of sports and collegiate athletics.” 

Ohio State tried to get the word “THE” trademarked back in 2019. It took so long for this process to get completed because clothing company Marc Jacobs also filed its own trademark application for the same word. 

Eventually, Ohio State and Marc Jacobs settled their dispute. The terms of their settlement were not disclosed. 

Nonetheless, the college sports world is indifferent when it comes to this news. In fact, most of the responses to this successful trademark application have been jokes about the word “THE.”

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This might seem like a useless trademark application to some people, but the Buckeyes have proven time and time again they’re very defensive when it comes to protecting “THE.”  

Sports fans should expect to see Ohio State apparel with “THE” written on it fairly soon. 

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Filed Under: Ohio State

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